Before the sun rises, Dre London has his body and mind already in motion. Whether he’s at home or on the road, or pulling off an all-nighter in the studio, the entrepreneur, music manager, and founder of Don Londres tequila makes fitness non-negotiable no matter the scenario.
He takes a no excuses approach to his regimen, even if it means often laying out his gym clothes in front of his bed the night before in order to avoid skipping his much-needed sweat session.
“When I wake up out of bed and I roll over, right there on the floor is the gym sneakers, the T-shirt—you got no excuses. Excuses are a comfort to a fool,” London shared on a recent episode of the Country Muscle Podcast.
Even after a recent hip injury sidelined his outdoor running, the former soccer player adapted, turning to high-incline treadmill walks to keep his body and mind sharp: “I do about three miles per hour, 30 minutes of that you’re burning 300 calories,” he says. “I’ve done an hour before. It’s incredible the amount of calories that you burn.”
London’s appearance on CMP offered listeners a rare look at the wellness philosophy powering one of the spirits industry’s most dynamic disruptors. For London, who helped launch the career of mega superstar Post Malone, fitness and business are inseparable. And success in both require consistency. “Routine is the ecstasy of winning,” he explained. “Whenever you’re on a routine and you don’t stop, that’s how you get fit at the gym… that routine breeds all the results you need.”
His approach to wellness is simple even his nutrition: one meal a day, plenty of hydration, and daily movement, no matter where business takes him. “I like to train my brain to be hungry—I work for that meal, go for a whole day of grinding and make sure that meal is the championship.
As he disrupts the tequila market with Don Londres—a brand built on purity and transparency—Dre is setting a new standard for leadership in the industry. “If you want to win, you gotta get up and go and get it now… it’s not overnight, it’s from a routine and cutting out distractions.” For Dre London, wellness isn’t just a habit—it’s a competitive edge, and the secret ingredient behind his entrepreneurial success.
You can check out all of Dre London’s interview—as well as every other episode of the Country Muscle Podcast—on the Country Muscle YouTube Channel.
5 Takeaways from the Dre London ‘Country Muscle Podcast’ Appearance
- Consistency is the Key to Success: Dre believes that showing up and staying consistent, even through setbacks, is the foundation of achievement. “There’s a consistency of no matter what you go through, wake up, brush your shoulders off and continue. Consistency is the key.”
- Adaptability Means Knowing When to Pivot: Dre’s willingness to set aside his shoe brand to focus on Post Malone’s career shows the importance of adapting to new opportunities. “By the time I executed it and done everything, there was something else in my face that was more important at the time, and that was Post Malone. I couldn’t spend time splitting up my time with making women’s shoes and at the same time being one of the number one entrepreneurs and managers in the music industry. So I had to pick one.”
- Surround Yourself with Winners: The people you associate with will shape your mindset and your future, so choose wisely. “If you want to hang out with a bum, you’re going to think like a bum. If you hang out with a billionaire, you’re going to think like a billionaire. If you hang out with winners who win, you’re going to win, because it drops off on you.”
- The Power of Atomic Habits: London uses James Clear’s Atomic Habits as a blueprint for building and maintaining positive routines, especially when he feels himself slipping. “Anytime I’m slacking, I go back to Atomic Habits, and I listen to it, and I just get the reminder to myself get if I could get back in line and get it together.”
- Building Generational Wealth and Legacy: Dre London’s long-term vision is to create generational wealth for his family, breaking molds and setting a foundation for the future. “I’m trying to live like the Rockefelles,” he says, “setting a foundation so my kids’ kids can last forever. People like me have never had the opportunity to have their families be good for 100 years. I’m trying to break that mold.”