Rock your reset, indeed! Dave’s Killer Bread has kicked off the new year with a flavor packed, healthy-eating granola bar blitz.
is expanding its better-for-you lineup as part of its annual “Rock Your Reset” campaign. Headlining the push: new organic soft-baked breakfast bars, plus fresh flavors across its protein bars, snack bars, and savory snack bites. The brand’s nationwide retail footprint and focus on certified USDA Organic and Non-GMO Project Verified products reinforce its mission to deliver convenience without compromise.
The announcement comes on the heels of a recent survey in which 45% of Americans have made it their resolution to begin eating healthier. The brand is also offering a Rock Your Reset Sweepstakes. Fans can sign up to enter a VIP concert prize pack at daveskillerbread.com/reset.
“Our new soft-baked breakfast bars are made with organic ingredients, and deliver the killer taste and texture people have come to expect from Dave’s,” said Danielle Benjamin, senior director, brand management at Dave’s Killer Bread. “As with all DKB bread, bars and bites, you never have to compromise deliciousness to support a healthy lifestyle.”
The New DKB Lineup
Breakfast Bars
These sweet and crunchy bar layer organic oats and real fruit with a sweet streusel-style drizzle for that bakery bite without the bakery splurge. The bars come in Boomin’ Blueberry Muffin, Strawberry Crumble, and Apple Cinnamon Crisp. You’ll get 4g of fiber along with 3g of protein.
Protein and Snack Bars
The Amped-Up Protein Bars come in Double Chocolate Chunk and Chocolate Chip Cookie Dough, each built on an oat base with chocolate chips and chunks and delivering 10g of plant-based protein (10% DV) per bar
Snack Bites
These popular snack, made with organic ingredients with real cheese, nuts, seeds, and whole grains come in new flavors: Fiery Cheddar Jalapeño, Shreddin’ Cheddar, Zesty Garlic Parm