Rob Gronkowski built a Hall of Fame résumé crashing through defenders, not crashing on the couch. Now the three-time Super Bowl champion is turning his attention to how guys recover at night, teaming with functional wellness brand Ryde: to launch its new Ryde: SLEEP shot—designed for men who want better sleep without a 10-step ritual.
“Sleep is so important to my recovery. After a long day, I don’t have time for a 10 step wind down routine. I use @drink.ryde SLEEP as my shortcut instead,” Gronkowski said on Instagram. “Shop Ryde: SLEEP shots on Ryde.com or Amazon.”
The partnership anchors Ryde:’s “Drink Ryde: It Works” campaign, which pokes fun at overcomplicated wellness trends. In one spot, “Zonk The Gronk,” the former tight end bounces from lavender clouds to a too-small weighted blanket before ditching the gimmicks for a simple 2-ounce SLEEP shot. Another piece, “Little Shot, Game Changer,” has Gronk regaining focus mid-workout with Ryde: FOCUS after a barrage of distractions.
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Ryde: SLEEP is formulated with melatonin, GABA, L-theanine, and chamomile to help you fall asleep faster and support sleep quality, while Ryde: FOCUS is built for sustained mental clarity when you need to lock in. Both are zero sugar, zero calorie, and Informed Choice certified, packaged in pocket-size shots you can throw in a gym bag or carry-on.
It’s a natural evolution for Gronkowski, who played 11 dominant NFL seasons—nine with the New England Patriots and two with the Tampa Bay Buccaneers—before retiring as a Patriot on a ceremonial one-day contract. A four-time Super Bowl champion and five-time Pro Bowler, he was named to the NFL 2010s All-Decade Team and the NFL 100th Anniversary All-Time Team, and he owns multiple tight end records, including the single-season touchdown mark. In retirement, he’s parlayed that legacy into a second act built around fitness, wellness, and business partnerships—making this latest move into sleep and recovery feel right on brand for a guy who still wants to “dominate the next day.”
Main Image: Ryde: SLEEP + Ryde: FOCUS