Junkless, the granola bar brand leading the category in dollar growth this year, is entering 2026 with a new protein bar flavor: Peanut Butter Chocolate Brownie. The bar debuted Jan. 1 on junklessfoods.com at $29.99 for a 12-count box and is expected to arrive on Amazon shortly.
The new SKU is positioned as a candy-bar-style indulgence with functional nutrition. It features a rich brownie-style center studded with real crunchy peanuts and coated in a creamy peanut-butter shell. Per 55g bar, it delivers 15g protein, 2g sugar, high fiber (6–8g across the line), and 5–9g net carbs, with no artificial colors, flavors, or preservatives and no sugar alcohols.
The addition extends the Junkess Protein Bar family to five flavors: Peanut Butter Chocolate Brownie, Chocolate Peanut Butter, Chocolate Chip Cookie Dough, Birthday Cake, and Cookies & Cream. The lineup is marketed for “real life, not just the weight room,” emphasizing satiety, simple labels, and everyday usability.
Snack demand continues to climb, and consumers influenced by GLP-1–era nutrition trends are prioritizing fullness, lower sugar, and recognizable ingredients. Junkless aims to capitalize on those shifts and on its momentum in granola bars by offering what many “better-for-you” competitors struggle to combine: texture and taste comparable to candy bars without artificial additives or sugar alcohols.
The brand describes the Peanut Butter Chocolate Brownie bar as “functional indulgence” designed for commutes, midafternoon energy dips, pre-workout bites, and game-day snacking. The product underscores Junkless’s “JUNK-FREE” ethos and clean-label promise while targeting shoppers unwilling to trade flavor for macros.
Junkless is betting that mainstream snackers want both mouthfeel and metabolism-friendly numbers. The new Peanut Butter Chocolate Brownie bar delivers 15g protein with just 2g sugar in a dessert-forward build, rounding out a five-flavor portfolio aimed at everyday, clean-label fueling.