CrossFit has officially named LUXIAOJUN as the Official Weightlifting Shoe of the 2025 CrossFit Games. The announcement marks a significant partnership between the world of elite weightlifting and the fast-growing CrossFit community.
Founded by legendary three-time Olympic gold medalist and five-time world champion Lu Xiaojun, LUXIAOJUN footwear embodies the precision, power, and discipline that defined Lu’s historic career. Lu is renowned for being the first Asian weightlifter to win three consecutive Olympic gold medals, and his signature warm-up move, “Lu’s Raise,” has become a global symbol of strength and preparation. Since launching the brand in 2019, Lu has dedicated himself to creating performance gear that elevates lifters at every level.
LUXIAOJUN gained wider attention in the CrossFit world when six-time Fittest Woman on Earth, Tia-Clair Toomey, wore the brand during an Olympic lifting event at the 2024 CrossFit Games. Recognizing how crucial weightlifting is within the CrossFit methodology, the organizations saw a natural fit in combining their strengths. This partnership will introduce an exclusive line of co-branded weightlifting shoes, which will be distributed to athletes at the 2025 Games and available for purchase worldwide.
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What is Luxiaojun?
The story behind LUXIAOJUN begins with its namesake, Lu Xiaojun, whose remarkable journey from an eight-year-old sprinter in rural China to weightlifting sensation embodies resilience, discipline, and unparalleled achievement. Lu’s athletic talent was first noticed when a coach spotted his explosive speed during a 100-meter sprint, setting him on a path that would evolve from track to the Olympic podium over the course of nearly three decades.
Lu’s rise to international prominence took off in 2009, a watershed year where he solidified his place among the sport’s elite. That year, he claimed multiple world titles, Olympic medals, and national championships—winning gold in the snatch and overall categories at the World Championships and silver in the clean and jerk. Over time, Lu amassed five world championships and multiple Olympic medals, including three golds.
Age, however, has proven no barrier to his dominance. Into his late 30s, Lu’s passion for weightlifting has only grown stronger. His perseverance and continued success inspire athletes worldwide to pursue their goals tirelessly, regardless of age or obstacles.
Lu’s major career milestones paint a picture of relentless excellence: from his early days finishing third at the 2003 National Championships in the 69kg category, to his triple gold-winning performance at the 2012 London Olympics in the 77kg class, followed by a silver medal at Rio 2016, and culminating with his record-shattering gold at Tokyo 2021 in the 81kg division, where he set three Olympic records.
In 2019, Lu channeled his decades of elite training and competitive experience into creating LUXIAOJUN, a brand designed to empower weightlifters at every level. The LUXIAOJUN legacy is a testament to vision, dedication, and the relentless pursuit of greatness—a call to athletes everywhere to join the journey.
A CrossFit Match Made in Heaven
Greg Schwartz, CrossFit’s Vice President of Global Partnerships, commented in a press release, “Weightlifting is a cornerstone of CrossFit training and competition, and having the right footwear can make all the difference in athlete performance. We’re proud to bring Lu Xiaojun’s expertise and craftsmanship to the CrossFit community.”
The first co-branded PowerPro model will debut at the 2025 CrossFit Games, where attendees can try the shoes and witness firsthand the gear designed to help athletes lift stronger and move better.
This partnership reinforces CrossFit’s commitment to equipping its athletes with the best performance gear as the sport continues to evolve globally.
For more information, visit games.crossfit.com and luxiaojun.com/crossfit.