Whataburger fans, get ready to celebrate! After nearly four years of heartfelt requests and social media pleas from dedicated customers, the nationwide burger chain is gearing up to reintroduce its iconic Pico de Gallo Burger. Starting June 3, this limited-time favorite promises to deliver the bold, cravable flavors that fans have been yearning for since its initial debut in 2020.
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The Pico de Gallo Burger is crafted on a five-inch toasted bun, featuring a juicy 100% fresh, never-frozen beef patty (or a crispy Whatachick’n option for those seeking a twist). The burger is elevated with melty pepper jack cheese, house-made pico de gallo, and a zesty cilantro-lime sauce, creating a vibrant medley of tastes that perfectly encapsulate Whataburger’s Texas roots.
This highly anticipated comeback is part of Whataburger’s 75th anniversary celebration, which showcases a series of fan-favorite menu items returning for a limited engagement throughout the year. Whataburger President and CEO Debbie Stroud emphasized the significance of this return, stating in a press release: “The Pico de Gallo Burger brings together bold flavors that reflect the vibrant heritage of Texas while still delivering that unmistakable Whataburger experience.” Stroud continued, “This isn’t just about a fan-favorite burger—it’s about celebrating the delicious food and community spirit that have shaped us.”
To enhance the excitement surrounding the return of this beloved burger, Whataburger is launching “La Gran Whatalucha,” a dynamic four-part social media series featuring real-life luchadores competing in a lucha libre-style championship. The series promises dramatic entrances and thrilling moves, all in celebration of the burger’s revival.