Former All-Pro punter and podcast star Pat Mcafee has taken an ownership stake in JAMS, a frozen, high-protein spin on the classic peanut butter and jelly sandwich.
Launched in 2025 by Connor Blakley’s DropOut Companies, JAMS aims to clean up the frozen sandwich aisle. Each sandwich delivers 10 grams of protein with no seed oils, no high-fructose corn syrup, no dyes, and jelly made with real fruit—positioning it as a grab-and-go option for guys who want nostalgia without junk ingredients.
That personal buy-in turned into a partnership after the brand started regularly sending product to The Pat McAfee Show set. On today’s show, McAfee pulled back the curtain on how hard Blakley pushed to get him involved, calling him “a never-ending machine” who has been “hustling the s***” out of the brand “I believe in it, man,” he says. “We’re super excited, being a pillar of society, peanut butter and jelly, but business, and I think it’s, we’re gonna help carry the torch, hopefully the generation with this entire thing.”
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The welcome from inside the JAMS locker room has been just as loud. Former NFL star and early investor JJ Watt greeted McAfee on-air with, “Welcome to the squad,” before explaining that he “cannot keep them in stock” in his own house, a real-time proof point for the brand’s play on high-protein comfort food.
Since its launch, JAMS has expanded into Walmart and Target nationwide and built an athlete- and creator-backed roster that includes Alex Morgan, Caleb Williams, Watt, and now McAfee. Going forward, he’ll be hands-on in brand positioning, creative, content, and sports partnerships, with JAMS woven into his show, social channels, and beyond.
JAMS is hoping that McAfee’s on-air stamp of approval can reset what “kid food” looks like. “They taste good,” McAfee said on his show, “and my daughter loves them as well.”